This is our slogan and our truth. As I Am® products were born out of a well-thought out, deliberate and caring process. Dr. Ali N. Syed, a master hair care chemist and entrepreneur, began to hear it more and more as he traveled the world. Women of color, with naturally coily and curly hair textures, asked him, "What products do you have for my hair?"; "What, from your product lines, should I use…could I use… to style and care for it?"