Rajeeyah Sahar is the CEO and formulating chemist at Rajeeyah Sweet Naturals. She was inspired to launch her hair care after embracing and understanding the beauty of her own natural curls. Rajeeyah realized the current demand for quality organic products for textured hair. The products that were on the market produced false claims, focused on the physical look versus the overall health of the hair and many were ineffective. Many women were not seeing the benefits from using them as they became aware of what was appropriate for proper moisture and growth of textured hair. Rajeeyah spent many months in the kitchen mixing and concocting products that are guaranteed to provide intense moisture and nutrients that would penetrate the hair shaft to stimulate the hair follicles to provide strong healthy hair. This product line is designed for people with dry hair, hair growth issues, dandruff and anyone who wish to have soft bouncy curls. Finally you can have a product line that actually promotes healthy hair.